Willem is a passionate web designer with 17 years of experience in the business. With extensive knowledge of e-commerce and a focus on usability, he designs interfaces that are intuitive and accessible.
His goal is clear: designs that make users’ lives as easy as possible. Although his creative process often starts in total chaos, he eventually manages to work systematically and thoughtfully. This enables him to realise functional solutions that meet user needs. This still sometimes bites with aesthetics, and he constantly tries to guard that balance.