As a CRO Specialist, Lysander makes sure our shops and configurators are not only easy to use, but also convert better. Using UX research and data, he finds out where customers get stuck and, more importantly, why. He turns these insights into practical improvements and experiments. Working closely with Design and Development, he tests ideas and puts improvements into practice. This means our decisions aren’t based on what we think works, but on what our customers actually do.
